Creating a brand that your dream clients know and love is essential for your business growth! Over my 11 years working in digital strategy for businesses as well as building my own businesses, I’ve learnt a few tips and tricks to create a killer brand that your tribe will fall in love with. Here’s my top 5 tips:
Highlights from this video:
TIP ONE – Do you boo!
» In an online world where there’s so much competition, the key way to break through is to be yourself.
» Bring your own flavour to your brand. Your own voice, tone, style and personality.
» What are YOU all about? What do you love helping people with? How do you uniquely do that?
TIP TWO – Create an environment your ideal clients will want to hang out in
» Encourage conversation and community engagement
» Set the tone and vibe that you want to create
» How do you want your tribe to feel when they engage with your brand?
TIP THREE – Own your worth and stick to your boundaries
» Don’t be everything to everyone
» Stand in your power and people will resonate with it
» When you’re clear in who you are and you own that inner worth, your tribe feel this energy
» Have clear brand boundaries – know what you want to do and what isn’t aligned and stick to that
» This gives you integrity and people know what you stand for
TIP FOUR – Keep your message and aesthetic consistent
» Bring a clear and consistent message to everything you do so your tribe immediately know what you do and what you stand for
» Have a consistent aesthetic so your tribe can recognise your brand instantly
TIP FIVE – Focus on sharing and serving epic value
» Kick the ick factor around selling and focus on being of service, educating, and empowering your community
» Treat your tribe as the VIP’S they are
» How can you help them?
» What are you here to do?
» WHY are you doing this?
» Give them plenty of free value before asking for the sale
Ready to take your business to the next level gorgeous?