My friend tipped her head back and stared up at the night sky with an intensity usually reserved for fashion warehouse sales and Krispy Kreme donuts. Her lips moved and I leaned in, trying to hear what she was mumbling.
“Hey,” I said, giving her a soft nudge. “What are you doing?”
“Wishing on a shooting star.”
She pointed at a fast-moving white light in the sky. We watched it until it disappeared out of sight.
“What did you wish for?” I asked.
“That my launch will be a success.” She gave me a shy smile.
For the last year, she’d been hauling butt to design and launch her an eCourse with the potential to dramatically and positively change lives.
I grinned at her. “Well, babe, first of all you just wished on the International Space Station, not a shooting star. And secondly, we can do better than wishing.”
Over the next half an hour, I introduced my friend to a formula I use with my clients to craft sales pages that, well, sell. Because besides having a great offering and marketing the pants of it, sales pages are a key ingredient in ensuring that your launch is a total success. Here’s how.
What is a sales page and is it really that important?
Okay, so I know this seems like a total no-brainer. In fact, I bet you already know what a sales page is, right?
A sales page is an area on your website that sells. It’s devoted to sharing and explaining your offerings while, hopefully, persuading your readers that it’s worth investing in.
Cool. So we’re done. … Or are we?
Sure, a sales page is a space on your website that explains your offerings. But it’s also so much more than that.
A sales page is:
» An opportunity for you to carve your mark and help, in your own way, make the world a better place.
» Your dreams, vision and creativity unleashed.
» A space to showcase your expertise, authority and influence.
» An area devoted to revealing your businesses’ essence, philosophy and intrinsic value.
» A page to convert browsers into buyers and grow your tribe, reach and profit.
» A manifestation portal for wealth and abundance.
»A keyhole to true insight into what makes you and your business tick.
» A space to connect with and guide others.
» Not just about profit, it’s so much bigger, badder and better than that.
I believe that sales pages are an untapped creative channel with the potential to ignite the inner fire in others while delivering the abundance and prosperity you deserve.
Your sales page is how you can sell sweetly … without sound like a total jerk.
To help you get started, I’ve included three of my go-to tips to use when you’re crafting sales material.
Remember it’s not about you, it’s about them.
You haven’t created your offering so it can sit on your shelf (digital or otherwise) and look pretty. You’ve created it so that other people can use it. The key point? Other people. This isn’t really about you, it’s about adding value to your target market’s lives.
They’re the ones with the problem your offering is going to solve. Focus on them. Get to know them. Write to them. Write for them.
But let people see the real you too.
This doesn’t mean you should hide and never talk about yourself. Heck, what makes your business so unique is YOU. That’s what people are really buying into: you, your skills, your expertise, your experience and your awesomeness. Don’t hide, change or fade that sparkle, cute stuff. If you’re the type of entrepreneur that has to wear a unicorn onesie when you’re responding to client queries, do it. Take a photo of it. Post it on your social sites. This you, the real you, is irresistible. Trust me. Let people get to know you.
Love your business … and MEAN it.
When you’re feeling lost, spend a few hours getting up close and loved-up with your business remembering why you’re so passionate about what you do. When you’re feeling sufficiently blissful, write a list of all of the things that your biz does awesomely and all the things you know it can offer to the world. This list is your go-to resource for legit reasons your product/service is the bees knees. Keep it by your side when you’re creating anything salesy and your writing will radiate with authenticity.
And when all else fails, remember that your offering isn’t adding to the cacophony of consumerism, you’re changing lives. Your offering helps people. It’s meaningful. Treat it like the gift it is and suddenly selling won’t feel like a sleazy chore, it’ll feel like a mission.